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Steal this idea: At method, we have a special--and easy to replicate--way of keeping corporate culture humming even as the company grows.



In 2005, a mutual friend introduced me to the lads at innocent. For those unfamiliar with innocent, think of them as the British Odwalla. But cooler. We often joke that innocent is our sister company because of our similar business philosophy, approach to culture, and founders of the same age and background. We make soap. They make juice. But everything else feels the same. 
At the time, method was in the midst of a major growth spurt. Innocent was experiencing the same, but were ahead of us on headcount. So I asked cofounder Richard Reed for one piece of advice to maintain the culture as the company grew. He quickly and simply answered, “Start a huddle.” Their weekly tradition of having an all-company Monday morning meeting was a way to keep everyone connected to the culture and business. It sounded like exactly what we needed.
That weekend I flew back to San Francisco excited to announce that we would start our own huddle--that Monday. The first one was a bit awkward, feeling more like a forced staff meeting. It slowly transitioned into something more akin to a weekly sales status. That wasn’t much better. We tried to lighten it up and it was too much forced family fun. But being persistent entrepreneurs, we stuck with it until we found our groove. Finally, the huddle turned into something we all looked forward to and couldn’t imagine starting our week without. 
Today, the huddle is our way of aligning our business principles with our objectives and keeping the company on track. Each one is dedicated to discussing and preserving everything...